Toyota Honda
Toyota Honda
Honda hybrid to strengthen its position in the world
the second largest manufacturer in Japan and as producer = "body parts Acura CL "> body parts Acura CL, Honda expects its global sales rose 6 percent this year to 3.76 million vehicles while demand in the U.S., Asia and Europe grew, according to Honda President Takeo Fukui said Wednesday.
The company also declared its intention to invest in research for hybrids and other new technologies in Japan. Fukui also said: "The competition in hybrids has just begun, "referring specifically to Toyota, which currently dominate the market with the first hybrid Prius sales.
Fukui said Honda will introduce a new hybrid model that runs on gas and electricity is available at an affordable price for the year 2009. With this new business model aims to sell about 200,000 vehicles annually. The builder will try to focus more on its range of vehicles hybrids and in the process of increasing its sales of hybrids in general, about 10 percent in 2010.
Honda is also waiting for Sales continue to grow in other parts of the world in 2008 and is located in North America, Europe, China and Japan, where sales fell by 12 per cent this year to 620,000 vehicles. The manufacturer has launched four new models in Japan to attract buyers, according to Mr Fukui in an interview with journalists at the Tokyo hotel.
The manufacturer of the Accord sedan and Civic compact has not provided all global sales forecast for 2008, but Mr. Fukui predicted that North American sales rose 3 percent to 1.59 million next year by adding it to the 3 cent provided growth this year to 1.55 million vehicles.
The projected sales for Honda this year increased by 3.55 million vehicles last year 2006. And like its rival Toyota, Honda also boost sales of the recent rise in oil prices has added to the high reputation company for good mileage.
Fukui also said the company will spend about 425 million U.S. dollars for the construction a new research center in Japan aims to develop next-generation vehicles, including fuel cells and hybrids.
The new research center is scheduled to start operations in 2009 but only partially. The official opening of the research center in 2010.
Fukui said the hybrid system developed by Honda is much better than Toyota in the sense that cost less than allowing the automaker to sell hybrid provided a price fair and competitive --- How much does it cost? Well, Mr. Fukui refused to give any information.
Currently, there is a strong demand by U.S. while the subcompact Fit is a success in Japan. In Europe, where Japanese carmakers are relatively new to the market, Honda is very well placed, as a matter of fact, this year, the company has planned an increase of 23 percent to 380 vehicles and sees sales growth of 11 per cent a year next to 420,000 units.
The extensions are implemented by Honda in Brazil and Argentina also help boost American sales South. Similarly, sales in China should also increase by 29 percent to 420,000 units sold this year.
About the Author
Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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